ChatGPT shopping option: a new challenge to Google

CHATGPT creator OpenAI has launched a new shopping option on its popular AI chatbot, in what could be a major challenge to Google, which also enables a similar function.

- SOUMYARENDRA BARIK

CHATGPT creator OpenAI has launched a new shopping option on its popular AI chatbot, in what could be a major challenge to Google, which also enables a similar function. However, there is a key difference, at least for the time being: OpenAI has said that the products which will be shown following a user's query are selected by ChatGPT independently and are not advertisements.

"Users come to ChatGPT with all kinds of questions, and one common topic is researching and buying products. Now, when a user query suggests shopping intent (e.g., "I'm looking to buy costumes for my two dogs"), ChatGPT can display relevant product options in visually rich carousels, provide additional product details, and link users to websites where they can learn more or make a purchase — available in GPT-40 and 40-mini," OpenAI said in a blog.