The $11 billion Oura Ring is finding its voice

THE OURARING'S chunky shape might look strange if you’ve got spindly fingers, but the Finnish company behind the health-tracking jewelry makes up for that with a generative-Al powered adviser.And it marks a shift that other health-tracking tech services should consider making.

- PARMY OLSON

Services like Garmin Ltd.and Fitbit and the Apple Watch offer a flood of numbers and scores, but little in the way of help making sense of it all. That’s where Oura Health Ltd. has an opportunity to leverage generative Al.

Earlier this week I got a“symptom radar” alert on my Oura Ring app saying that my biometrics showed “minor signs of something straining your body.” 1 opened the Al adviser on the app and asked about the alert. It was like talking to ChatGPT, except this had special access to biometric data that the ring had picked up from my finger.I had started feeling the symptoms of a cold the day before.“Do you feel worse today?” it asked. I thought about this while sitting on a train en route to my office and realised that I did.

The Al adviser replied that Oura’s alert was based on a slight elevation in my temperature and heart rate, which was probably because my body was fighting a cold,and why] felt cruddy.