Classic Legends to begin export of its bikes soon

Mahindra-backed Classic Legends, which has revived brands such as Jawa, Yezdi, and BSA, will soon start exporting motorcycles to seven markets, including the US, the UK, Australia, New Zealand, Japan, Mexico, and the Middle East.

- VIKRAM CHAUDHARY

MAHINDRA-BACKED CLASSIC Legends, which has revived brands such as Jawa, Yezdi, and BSA, will soon start exporting motorcycles to seven markets, including the US, the UK, Australia, New Zealand, Japan, Mexico, and the Middle East.

Anupam Thareja, co-founder of Classic Legends, told FE that the company will cover these seven markets by the end of 2025. "We will export the Jawa and BSA brands, and Yezdi will be primarily for the Indian market," he said. "Exports to the US could have started by now, but got delayed due to the uncertain tariff scenario."