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Marketing assistance scheme for exporters launched
Financial Express Ahmedabad
|January 01, 2026
· Scheme outlay at ₹4,531 crore
THE GOVERNMENT ON Wednesday launched the ₹4,531 crore Market Access Support (MAS) component of the Export Promotion Mission (EPM) that will support participation of exporters in marketing opportunities like trade fairs and product demonstrations.
The MAS will run for next six years as part of the ₹25,060crore EPM that has 11 components to increase the competitiveness of Indian exports. This is the first component of the mission that has been operationalised and rest will be rolled out by January-end, Director General of Foreign Trade (DGFT) Ajay Badhoo said.
For this year ₹500 crore has been allocated for MAS as just three months remain. Of the total ₹330 crore is for clearing the dues of the Market Access Initiative (MAI) that was functional as a standalone scheme till last financial year.
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