This advert exposes our awful football gender bias

THE only time of year that I usually have a little cry at a television advert (or admit to it) is around Christmas, when John Lewis drops its latest offering featuring a child, snowman or cute woodland animal on a trampoline.

- Claire Cohen

All that changed this week - though I can't honestly say that I ever thought I'd find myself welling up at a football advert. Particularly a seemingly standard montage of good goal-scoring and fancy footwork by Kylian Mbappé and Antoine Griezmann. I mean, England fans are usually only made to weep by French players in World Cup quarter-finals, right? 

Yet the tear-jerking twist is this: halfway through the advert comes the big reveal that what you've just watched was, in fact, a deep fake.