Think pink! Everybody get ready for Barbiecore
Evening Standard|July 18, 2022
WHAT ARE you envisaging for your summer 2022 wardrobe? Lots of lovely linen, a boho dress or two, perhaps.
Chloe Street
Think pink! Everybody get ready for Barbiecore

But how about head-to-toe sizzling hot pink? Ever since the first film stills of Greta Gerwig's Barbie (set for release summer 2023) were revealed in June, featuring a neon pink lycraclad Margot Robbie flirting with her Ken (Ryan Gosling), a new super saccharine summer aesthetic has entered the fray: Meet Barbiecore.

In a feminist age of body positivity and individuality, the preposterousl proportioned doll makes an unlikely pinup for down-to-earth Gen Zand yet they have flooded to her fuchsia wardrobe in droves. The trend has 8.6 million views on TikTok while Google searches for "Barbiecore" are up 263 per cent in the past month.

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