Musk 'everything app' plan for Twitter is nuts, says Slack boss

ELON MUSK'S bold plan to turn Twitter into an "everything app" is unrealistic and might never get off the ground, according to the British-born co-founder of business communications app Slack.

- Simon Hunt

Musk's vision to build a US version of China's WeChat, a "super-app" that does everything from messaging to shopping online to booking a hotel, is likely to encounter all manner of hurdles before it gets close to fruition, Slack's chief technology officer Cal Henderson told the Standard.

"He says a lot of things that are nuts and that are just a distraction from whatever's happening to him in other channels," he said.

"The idea that somebody will be able to do that in five or six categories simultaneously, I think is just such wishful thinking." Musk sacked thousands of staff at Twitter last week and said his takeover of the social media giant was "an accelerant to creating X, the everything app" in a bid to boost profitability and make good on the debt the Tesla boss took on to fuel his $44 billion acquisition last month.