More voters turning to Labour as cost-of-living crisis bites

A GROWING number of voters are turning to Labour as the best party to deal with Britain's cost-of-living crisis, a poll reveals today.

- Nicholas Cecil and David Bond

The Ipsos survey for the Standard showed support for Labour as the most trusted party to "reduce you and your family's cost of living" hitting 40 per cent for the first time.

The Conservatives were on 25 per cent, putting them 15 points behind Sir Keir Starmer's party.

Under new Prime Minister Liz Truss, the Tories have jumped ahead on growing the economy, with their lead up from six points in June to 15, and are also ahead on managing inflation.

But Labour is favoured on setting the right level of taxation, levelling up, improving the NHS, reducing crime and protecting the environment. The findings come just days before Labour's annual rally in Liverpool where shadow education secretary Bridget Phillipson will unveil plans for landmark reforms to childcare.