Hue do you think you are?

As colour theory makes a social media-inspired comeback, the Mirror's Emmeline Saunders puts it to the test

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GETTING your colours done was all the rage in the 80s thanks to Carole Jackson's book, Color Me Beautiful.

The 1980 work kick-started the movement of overhauling women's wardrobes to match their "seasonal palette".

Based on Bauhaus painter Johannes Itten's work, seasonal colour theory states that someone's hair, eye colour and skin tone will place them in the spring, summer, autumn or winter palettes, so they will look their best in the colours that complement their seasonal group.

Colour analysis became passé over the next 30 years.

But with a little help from TikTok, a new generation has discovered colour theory - and a new gender has, too. Fashion designer turned stylist Louise Duncum, who is based in East London, says while the majority of customers coming to her for analysis are women, more men are starting to come through her doors.

"About six months ago, there was a flurry of young people who were just out of university and they were wanting to find out their colour season," says Louise, of Weiz Styles, who quit her job designing high street clothing and retrained at the London College of Style before launching a consultancy business.

"There's been an explosion of colour analysis on TikTok and I think young people are excited about colour theory - they want to know themselves, they want to have a proper consultation and social media has driven this wave of popularity with a younger audience."