First Capital's WhatsApp investment service redefining SL's future in digital financial transactions

In an era where digital transformation is essential to the reshaping of industries, First Capital Holdings PLC, a subsidiary of JXG (Janashakthi Group), has once again stepped into the forefront of innovation with its latest endeavour, Sri Lanka's first transactional investment banking solution, the Unit Trust and Government Securities Tri-lingual project.

- 

This is the first transactional platform that allows investment and withdrawal via WhatsApp. This initiative is a testament to First Capital's commitment to making investments easier, more convenient and user-friendly.

At the helm of this initiative is Mithila Abeysekera, Chief Technology and Digital Officer (CTDO), at First Capital Holdings PLC. His vision and expertise have played a pivotal role in integrating cutting-edge solutions into financial services. He shares his insights into the WhatsApp for Unit Trust and Government Securities Tri-lingual project, its impact on investors, and how First Capital Holdings PLC is reshaping the future of digital investments.

Following are excerpts:

How is First Capital Holdings’ WhatsApp investment service redefining the future of digital financial transactions in Sri Lanka?

First Capital Holdings PLC’s WhatsApp investment service has pioneered a shift in how Sri Lankans interact with financial services. It simplifies the investment process by allowing customers to invest and withdraw funds on an easy-to-use platform that they are already familiar with. By simplifying transactions, First Capital Holdings PLC is removing traditional barriers to investing. Combined with tri-lingual support, the service significantly enhances accessibility, inclusivity, and ease of use, setting a new benchmark in digital financial engagement in the region.

What challenges did First Capital Holdings PLC face in integrating Unit Trust transactions into WhatsApp, and how were they overcome?

There was no shortage of challenges when it came to incorporating Unit Trust transactions into WhatsApp. This was especially evident around customer adoption and technical execution.