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SA needs to talk about money
Daily Maverick
|November 28, 2025
A recent study shows that even though South Africans generally feel more confident about money, many still avoid talking about finances and don't consistently set goals for long-term wellbeing.
The latest Sanlam Financial Confidence Index (FCI) shows a nation that feels more in control of its finances, yet still struggles to turn confidence into consistent, long-term action.
South Africans' financial confidence has reached its highest level in three years, rising from 47 in 2024 to 53 (out of 100) this year, according to the 2025 Sanlam FCI.
Kele Boakgomo, a behavioural scientist and the CEO of behaviour tech platform Yugrow, says there seems to be a collective shift from survival mode to control.
"Financial stress has forced new habits - people are protecting what they have, prioritising stability and learning to manage uncertainty. What we are seeing now is inflation stabilising, salaries rising and an easing in interest rates. You could call it an economic reprieve," she told Daily Maverick.
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