World Marketing Forum 2025 to be held in SL for the first time

WMF 2025 to kickoff from 11-16 November Targets 50, and 47 confirmed international participation

- BY SAFNA MALIK

From left: SLIM Education and Research VP Dr. Dilhan Jayatilake, President Prof. Dr. Jayantha N. Dewasiri, Education Reform Committee Member Yasas Hewage, Unilever Sri Lanka Chairman and CEO Ali Tariq, World Marketing Forum Project Chair Asanka Perera - Pic by Shehan Gunasekara

(Shehan Gunasekara)

THE Sri Lanka Institute of Marketing (SLIM), in collaboration with the Asia Marketing Federation and endorsed by the Industry and Entrepreneurship Development Ministry will be hosting the World Marketing Forum (WMF) 2025. The Forum, which will be held for the very first time in Sri Lanka, is scheduled to take place in Colombo from 11 to 16 November 2025.

The initiative aims to promote Sri Lanka's position in the global sphere and showcase the significant opportunities the nation has to offer as a regional hub for cross-border collaboration and an attractive frontier investment destination.

The six-day forum is scheduled to feature a series of interactive sessions, presentations, and expert-led discussions, bringing together senior marketing professionals, policymakers, trade specialists, financial services providers, and global corporations to unlock new opportunities.

The WMF 2025 aims to strengthen professional collaboration while being a crucial platform for promoting exports, trade, investment, and cultural exchange. Delegates from around the world are expected to experience Sri Lanka's rich heritage, culture, and hospitality, further solidifying the nation's position as a trusted partner in global business and marketing leadership.

Speaking at the official press conference for the WMF 2025, SLIM President Prof. (Dr.) Jayantha Dewasiri stated that hosting the Forum marked the beginning of a historic journey, as Sri Lanka becomes the first nation in the South Asia region to secure the WMF. He affirmed that the WMF acts as the global stage for Asia's marketing voice.