Turning connections into capital with BNI Sri Lanka

In a business landscape where meaningful connections have become the currency for growth, Business Network International (BNI) has built itself globally as one the most recognised and trusted models through its structured, referral-based networking.

- BY DIVYA THOTAWATTE

With a presence in 76 countries and over 340,000 members worldwide, BNI focuses on fostering professional connections and growth, and personal development for business leaders as well. In Sri Lanka too, the organisation has grown steadily in influence and impact, with a community of members from diverse entrepreneurial and business backgrounds coming together for collaboration and growth.

BNI Sri Lanka Country Manager Glenn Lord recently sat down with Daily FT to discuss BNI's growing role in Sri Lanka and share insights on the upcoming BNI Sri Lanka National Conference (SLNC 2025) set for 18 July.

Following are excerpts

What is the philosophy behind BNI, and how does it set BNI apart from other networking organisations?

A: What makes us unique is the philosophy of Giver's Gain in business. Usually, it's hard to find people who look out for business opportunities for others, other than in BNI. We focus on looking out for business for others. Giving unconditionally creates a better world for everyone and creates opportunities, and creates lasting relationships.

At the start of my BNI journey, many years ago, a CEO of an organisation supplying a leading brand of water was in the same BNI group with me. Whenever I visited an organisation, I would check first if they had a supply of bottled water or what other brand they were using, and provide feedback to my friend of the opportunity for him. I would help my friend to make the connection, and in most cases, he would secure a new client. Based on this philosophy of Givers Gain, when you join BNI, you immediately acquire the support of business owners who are looking out for business opportunities for you. You may be on holiday somewhere, you may be overseas, and you still have a team of entrepreneurs looking out for business opportunities for you. Since we meet weekly, you receive business opportunities as personal referrals every week.