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TikTok Ad Awards 2025 returns to celebrate Sri Lanka's most creative campaigns of the year

Daily FT

August 26, 2025

TIKTOK has announced the return of the TikTok Ad Awards in the METAP (Middle East, Turkey, Africa, Pakistan and South Asia) region, with this year’s ceremony set to take place in Riyadh, Saudi Arabia in December 2025.

The awards celebrate the brands and agencies leading the way on TikTok with creative, high-performing campaigns that embrace the platform’s unique nature and deliver exceptional advertising experiences.

Building on the success of last year’s inaugural edition, the 2025 TikTok Ad Awards will once again showcase the most inspiring advertising campaigns from across the region, from brands that have brought authenticity, creativity, and joy to the platform while achieving outstanding business results.

The program aims to recognise and reward exceptional talent, innovation, and impact.

Submissions open from 18 August, and are welcome from brands and agencies based in Sri Lanka, as well as Bangladesh, Pakistan, Saudi Arabia, United Arab Emirates, Qatar, Lebanon, Iraq, Egypt, Turkey, Morocco, Kenya, Nigeria, South Africa, Kazakhstan, Azerbaijan, and Cyprus.

Eligible campaigns must run on TikTok between 1 October 2024 and 31 October 2025.

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