Softlogic Life only Lankan finalist at 29th Asia Insurance Industry Awards 2025

SOFTLOGIC Life, has emerged as finalist in two prestigious awards categories at the 29th Asia Insurance Industry Awards (AIIA) 2025: 'Digital Insurer of the Year' and 'AI Initiative of the Year'.

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This recognition marks another significant milestone in the company's journey of innovation, placing both Softlogic Life and Sri Lanka firmly on the global insurance stage.

Now in its 29th year, the Asia Insurance Industry Awards stand as the region's most respected benchmark of excellence, celebrating outstanding achievements across insurers, reinsurers, brokers, and service providers. The judging process, overseen by a panel of international industry experts, involves rigorous evaluation and peer-reviewed scrutiny, making the shortlist a testament to innovation, impact, and performance.

Softlogic Life's nomination for Digital Insurer of the Year reflects its pioneering end-to-end transformation of the insurance value chain. By fully digitalising sales, distribution, claims, and policy servicing, the company has created a seamless customer journey while ensuring strong back-office integration. From instant policy issuance and mobile-first micro-products to the cashless Claim IT system at over 60 hospitals and a digital OPD platform that settles 97% of claims within a day, Softlogic Life's digital ecosystem has redefined service delivery in Sri Lanka. These innovations, powered by its 100% digital E-Advisor platform that enables over 70% of policies to be auto-underwritten and online policy issuance within minutes, have accelerated exponential growth in customer acquisition, retention, and satisfaction.