Salesforce and OpenAI partner across enterprise work and commerce

World's No. 1 AI CRM will surface directly in ChatGPT New integrations bring OpenAI frontier models and Salesforce into unified experiences across both platforms

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Salesforce Chair and CEO Marc Benioff (left) and OpenAI Co-Founder and CEO Sam Altman

SALESFORCE and OpenAI yesterday announced an expanded strategic partnership, establishing a new generation of employee and consumer experiences powered by Salesforce's Agentforce 360 and OpenAI frontier models.

This first of its kind partnership, announced during the ongoing Dreamforce 2025 in San Francisco, will let companies access Salesforce's Agentforce 360 platform in ChatGPT - querying sales records, reviewing customer conversations, or building Tableau visualisations, simply by typing a query into ChatGPT. They can also use OpenAI's latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. And a new commerce experience will give shared customers the ability to sell to hundreds of millions of potential US users in ChatGPT while keeping full control of their processes, data, and customer relationships.

The SaaS landscape is changing - with dedicated point-and-click applications evolving to include multi-surface, agent-driven conversations. This partnership advances that shift by combining OpenAI's frontier models and capabilities and Salesforce's data-grounded enterprise workflows across ChatGPT and Slack, which together support over 800 million weekly users and 5.2 billion weekly messages, respectively. As a result, this makes it easy for Salesforce and OpenAI customers to tap into powerful, enterprise-grade AI, right in their preferred surface environment.