CEAT kicks off next big move in off highway mobility

CEAT Ltd., has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group's CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. This transaction also grants CEAT global ownership of the CAMSO brand, which will be permanently assigned across categories after a three-year licensing period.

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CEAT's acquisition of CAMSO brand marks a major milestone in its journey to becoming a leading global player in the high-margin OHT segment. Over the past decade, CEAT has built a strong agricultural portfolio, and with CAMSO's expertise in compact construction equipment tracks and tyres, the combined strengths open doors to over 40 global OEMs and premium international OHT distributors. Michelin will exit from activities related to compact line bias tyres and construction tracks.