New campaign to tackle prejudice against over-50s

HALF of people aged over 50 say they have been treated with disrespect in the past year because of their age.

- Sarah O'Grady

Those in their 50s and 60s experience ageism most often at work (37%) while people aged 70 and above most keenly feel it on social media, TV, films and news reports (44%).

But 29% of this group have experienced it in health or in social care. And 23% have felt it on public transport.

For people in their 50s and 60s, just over a fifth (22%) have faced it in social settings.

The survey was carried out for a new anti-ageism campaign by the Centre for Ageing Better.