Reinventing gaming with AI: How studios can stay competitive

GAMING today is far from child’s play. The sophistication of games and the professionalization of gaming through e-sports have pushed the industry into a lucrative growth driver that could be worth $300 billion by 2028.

- By Genie Yuan

With over 43 million active gamers, the Philippine gaming industry post-

ed a record $7.16 billion in gross revenue last year. These figures stem from the fact that the Philippines has a distinct mobile-first gaming culture, with a strong e-sports scene officially sanctioned by the Games and Amusements Board.

The Department of Science and Technology is also connecting with active local gamers through partnerships and collaborations. These initiatives demonstrate an understanding that gaming can continue to be a significant national economic contributor.

Propelled by the statewide rollout of 5G and greater aspirations for digital infrastructure, this growth will coincide with a wider digital transformation in Philippine society. In fact, projections by MarkNtel estimate that revenue in the local cloud gaming sector could reach $16.57 million by 2030, quadrupling from its current level.

However, with rapidly rising demand, the onus is on developers and studios to deliver smooth, scalable, and internationally competitive gaming experiences.

TRANSFORMING THE PLAYER EXPERIENCE

Artificial intelligence (AI) is often touted as a force multiplier for efficiency and performance. Imagine national e-sports competitions such as the Mobile Legends Professional League enhanced by

AI-powered matchmaking and interactive content, or mobile studios providing cloud gaming at scale with tailored experiences.