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Ready, fire, aim: How to refocus your business for sustainable growth

Business World Philippines

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October 23, 2025

Ready, fire, aim, Entrepreneurs are advised to start a business this way, to just start and then make adjustments later on.

- RJ LEDESMA

Ready, fire, aim: How to refocus your business for sustainable growth

Given this, it’s no wonder that many entrepreneurial businesses struggle as they grow. It’s a familiar problem: the founder’s vision gets lost, or other times, teams struggle to create systems that work. What’s an entrepreneur to do?

Enter EOS — short for Entrepreneurial Operating System — a worldwide organization that helps entrepreneurs take control and grow their business sustainably. I recently spoke with Haraya “Ia” del Rosario Gust, an expert EOS implementer, on the RJ Ledesma Podcast where she shared valuable advice for entrepreneurs looking to spark a meaningful change in their business.

As an entrepreneur, I can see how EOS’ work has far-reaching benefits for business growth. And thousands of companies such as Sunnies, Straightforward, Blue Water Resorts, to name a few, have already reaped the rewards of the EOS system. If you're an entrepreneur as well, do check it out. You can even implement the EOS system on your own, using the book Traction by Gino Wickman, who is EOS’ founder. Here are some highlights from the interview.

Before anything else, what exactly is EOS? Ia Gust explains: “The Entrepreneurial Operating System is a complete set of simple concepts and very practical tools that help entrepreneurs get what they want from their business.”

She simplifies it further into three things: Vision, Traction, and Healthy.

Business World Philippines'den DAHA FAZLA HİKAYE

Business World Philippines

Business World Philippines

Ready, fire, aim: How to refocus your business for sustainable growth

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time to read

4 mins

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time to read

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time to read

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time to read

1 mins

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