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Kazam connects homeowners with 'right' helpers

Business World Philippines

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June 04, 2025

KAZAM, an online platform by Azcalun, Inc. that connects homeowners and housekeepers, seeks to help more users find the right matches through its app.

- By Almira Louise S. Martinez Reporter

Kazam connects homeowners with 'right' helpers

“You waste a lot of time by texting people, posting online, and then ending up not getting exactly what you're looking for,” Cris Azaña, co-founder and chief executive officer at Azcalun, told BusinessWorld in an interview.

She said people usually find domestic helpers through agencies, referrals from friends and family and Facebook, which causes a lot of frustration.

“If people are going digital in terms of hiring kasambahays (house helpers), maybe it’s high time we give them an app or platform where they can talk there directly,” she said.

Kazam was launched in 2021 as a website and expanded to a mobile app in 2022. Both helpers and homeowners can register for free, but employers need a “reply credit plan” or an “unlimited time-bound subscription” to reply to job seekers.

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