Catch them while they are young

Minsan Fest to bring live OPM to students, young fans

- Brontë H. Lacsamana

ORIGINAL PILIPINO MUSIC (OPM) acts The Itchyworms, Mayonnaise, TONEEJAY, SUD, Ebe Dancel, The Ridleys, Zild, Autotelic, Reese Lansangan, Clara Benin, Minaw, and thesunmanager are the 12 headliners gracing the inaugural Minsan Fest stage this May.

Independent events production company Minsan Studio told BusinessWorld in a Zoom interview that the festival is “a culmination of many pay-what-you-can shows and gigs over the past few years,” which targeted the younger crowd.

“We decided to scale up, so that’s why the venue is the Quezon Memorial Circle,” said Minsan Studio head Jason Conanan. “Most elder millennials have the buying power to go to a concert, but they’re not the ones actively posting or talking about the bands. It’s the youth, it’s the kids. This is our way of giving back.”

The summer outdoor festival is scheduled for May 17 from 3 p.m. onwards at the Quezon Memorial Circle in Quezon City. It aims to provide “an affordable and inclusive live music experience, designed specifically to be accessible for students and young fans.”