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UK firm AEM set to bring rare-earth-free tech to India

Business Standard

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July 12, 2025

UK-based Advanced Electric Machines (AEM) is entering the Indian electric vehicle (EV) market with its rare-earth and copper-free electric motor technology.

- ANJALI SINGH

The firm has partnered with Sterling Tools Limited's EV arm, Sterling Gtake Electro Mobility (SGEM), to localise production and assembly of its traction motors at SGEM's Faridabad facility. The technology licensing agreement between AEM and SGEM, announced earlier this year, will facilitate manufacturing of AEM's proprietary high density reluctance motors (HDRM), a new class of traction motors that match the performance of conventional permanent magnet motors without relying on rare earth elem

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