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Two-wheeler sales a mixed bag in August

Business Standard

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September 03, 2025

Royal Enfield, TVS, Hero saw a surge amid festival buzz; Bajaj, Honda witnessed a decline

- ANJALI SINGH

Domestic two-wheeler (2W) sales in August largely moved upwards, with TVS Motor Company, Royal Enfield, Suzuki Motorcycle and Hero MotoCorp reporting growth. However, Bajaj Auto and Honda Motorcycle & Scooter India lagged, posting declines in sales. Together, these companies constitute over 90 percent of the overall 2W sales.

Industry experts believe festive demand, favourable monsoon, and the recently announced goods and services tax (GST) reforms will further boost sales in coming months. "The upcoming GST cut will add complexity in the short term but is expected to provide a long-term boost to festive season sales," noted Anurag Singh, advisor at Primus Partners.

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