Titan expects good Q3 show in jewellery biz despite high base

Titan is expecting its jewellery business to put up a good showing in October-December despite the high base of the preceding quarter.

- SHARLEEN D'SOUZA

"Given the wedding season and the last days of September, when Navaratri began, demand has been good," Ajoy Chawla, CEO, jewellery division, Titan, told Business Standard in an exclusive interview.

He hopes growth in the number of buyers would be better this festival season, followed by the phase of weddings.

To beat the soaring prices of gold, the company has launched a campaign featuring former cricketer Sachin Tendulkar urging customers to exchange their old gold for new designs.