Sweet, sleek, sustainable: India Inc’s Diwali gifts get thoughtful

With Diwali around the corner, India Inc is going all out with gifts for employees, clients, and partners.

- ANUSHKA BHARDWAJ

(Left) Corporate gift hampers curated by gifting platform IGP; (Above) Sweets in The Bombay Sweet Shop's Diwali pack

From sweet offerings such as biscoff Mathura peda or medjoul dates to utilitarian choices like handcrafted brass articles or multipurpose travel kits, this year’s hampers are unconventional, bespoke and sustainable.

“Companies are now approaching gifting with the same rigour, scale and strategic thinking as any other critical procurement decision,” says Mitranjan Bhaduri, director at Amazon Business, adding that the platform has seen a 60 per cent year-on-year rise in corporate gifting demand after expanding into customised and assembled gift sets.

Delhi-based premium sweets brand Khoya Mithaiis projecting a 30-35 per cent rise in its business-to-business sales. “There is a noticeable uptick in demand for unique offerings like white chocolate aam papad barfi and rose-and-chocolate katli. In hampers, these are usually paired with aesthetically pleasing items such as artisanal platters,” says Sid Mathur, founder of Khoya Mithai.