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Rural demand for FMCG slows but continues to outpace urban
Business Standard
|May 09, 2025
At 8.4%, demand was 4x faster than in urban areas: NielsenIQ report
Rural demand for consumer goods slowed down in the March quarter, but growth was four times faster than in urban areas, said market research firm NielsenIQ on Thursday.
Demand for fast-moving consumer goods (FMCG) in rural India stood at 8.4 per cent in the March quarter, compared to 9.2 per cent in October-December of 2024. Urban demand growth moderated to 2.6 per cent, compared to 4.2 per cent in the October-December quarter. The FMCG industry had an overall growth of 11 per cent in the March quarter, driven by a 5.1 per cent increase in volume and 5.6 per cent increase in prices.
"A higher unit growth than volume growth indicates preference shift towards smaller packs in consumers," said NielsenIQ (formerly known as Nielsen).
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