OTTs may drive up to 10% growth for South cinema dubbing rights in 2026

With the rise in prominence of pan-Indian films and streaming platforms focusing on sustaining subscriber stickiness, dubbed rights for South Indian films are expected to rise up to 10 per cent next year as they attract eyeballs beyond their mainstay markets with compelling storylines and talent.

- ROSHNI SHEKHAR

For prominent South films like SS Rajamouli’s RRR, Rishab Shetty’s Kantara, action-thriller film series KGF, Allu Arjun starrer Pushpa: The Rise and Pushpa 2: The Rule, the Hindi-dubbed rights are as high as their original-released languages, said a producer on the condition of anonymity. Apart from major pan-Indian South Indian film releases from prominent actors, the producer expects the general dubbing rights to rationalise, which significantly rose after Pushpa 2: The Rule’s release last year.