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More premium products in offing for Nestlé India
Business Standard
|July 29, 2023
Nestlé India will focus on adding more premium products to its portfolio even as it stays on track with its Rurban (rural + urban) strategy, which is to increase its distribution reach.
"As part of our part of premiumisation and upgradation, we are working on 30-35 projects and at least 5 to 10 of these will be coming through in the next couple of quarters," Suresh Narayanan, chairman and managing director of Nestlé India said at a press conference.
"We just have to stagger it (launches) and what is important for us always is not only the excellence of the product, but also excellence in execution," he added.
During the quarter, the company's net sales stood at ₹4,619.5 crore, up 15 per cent in the second quarter of the financial year (it follows the January-December financial year) compared to the same quarter last year.
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