Luxe realty boom fuels demand for costly home products

Premium brands experiencing demand surge as affluent buyers splurge on upscale residences

- PRACHI PISAL

India’s luxury real estate market is on astrong growth trajectory, and the impact is being felt beyond the developers’ balance sheets.

Premium brands across kitchenware, bath fittings, tiles, furniture, and interiors are experiencing a surge in demand as affluent buyers increasingly splurge on upscale residences.

Swapneel Nagarkar, business head & executive vice-president, Interio by Godrej, said, “The luxury housing surge has created strong demand for our furniture solutions. Customers investing ₹3-5 crore in homes want furniture that matches their lifestyle expectations. Increasingly, we are seeing requests for integrated solutions rather than individual purchases, where everything works together from Day One. This translates directly into our business growth. We have maintained 25 per cent growth, which we aim to sustain annually.”