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Kinetic Engineering aims to be among top 3 e-scooter makers in 3-5 years
Business Standard
|July 29, 2025
Indian automotive manufacturer Kinetic Engineering Ltd (KEL) has made a comeback in the two-wheeler (2W) segment with the launch of its electric scooters (e-scooters), the DX and DX+, priced at 1.11 lakh and 1.17 lakh, respectively.
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The scooters will be manufactured by its electric vehicle (EV) subsidiary, Kinetic Watts and Volts (KWV). Ajinkya Firodia, vice-chairman and managing director (MD) of KEL, and chairman and MD of KWV, speaks with Deepak Patel in New Delhi about KWV's goal of breaking into the top three e-scooter makers, how the group has avoided cannibalisation with his sister's company, Kinetic Green, and how it has stayed insulated from the rareearth magnet crunch. Edited excerpts:
Bu hikaye Business Standard dergisinin July 29, 2025 baskısından alınmıştır.
Binlerce özenle seçilmiş premium hikayeye ve 9.000'den fazla dergi ve gazeteye erişmek için Magzter GOLD'a abone olun.
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