Consumer durable firms set to hike product prices

As the rupee has been on a downward slide and crossed 90 a dollar, consumer electronics firms are looking to raise prices of products ranging from air conditioners (ACs) to television panels up to 40 percent.

- SHARLEEN D'SOUZA & AKSHARA SRIVASTAVA

Makers of consumer durables too are experiencing a sharp increase in the cost of raw materials such as memory chips and commodities.

Food companies, however, are still in wait-and-watch mode as they closely track the movement of the currency as they are still holding on to inventory.