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Bollywood Tries New Scripts to Lure Audiences Back to Theatres
Business Standard
|June 21, 2025
Bollywood is trying out various scripts to lure audiences back to the big screen.
Actor and producer Aamir Khan decided to release his movie Sitaare Zameen Par exclusively in theatres.
This comes as the rising dominance of over-the-top (OTT) platforms makes it difficult for movies to run for long periods on the silver screen, thus hurting the industry.
The latest attempt is by Aamir Khan, who decided to release his film, Sitaare Zameen Par, exclusively in theatres. On Thursday, Multiplex Association of India (MAI) applauded Aamir Khan's decision.
This comes after some media reports said that the much-awaited movie is expected to be released on YouTube through a pay-per-view model after its theatre release, and not on OTT platforms.
According to a film trade analyst, it is still not confirmed if the RS Prasanna-directed sequel to Taare Zameen Par will be released on YouTube.
Bu hikaye Business Standard dergisinin June 21, 2025 baskısından alınmıştır.
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