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Villa's new deal stuff of Legends

Birmingham Mail

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April 12, 2025

VILLA have announced a longterm partnership with a US-based hospitality company established by the owners of two of the biggest sport franchises in America.

- KEITH WALES

The club have appointed New York-based Legends "to support the sales and strategic vision of the premium hospitality offerings at Villa Park".

It is the next stage of the club's plan to transform the stadium into a world-class sport and entertainment venue, and the move was hailed by Chris Heck, Villa's president of business operations.

The man tasked with developing the club's commercial operations said: "Aston Villa is committed to delivering world-class offerings for our fans at Villa Park.

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