Viriyah makes Al a priority within its long-term strategy

Viriyah Insurance, Thailand’s largest non-life insurer, is charting a course into the digital era by placing artificial intelligence (AI) at the centre of its long-term strategy in order to retain its leading market position.

- NUNTAWUN POLKUAMDEE

Mr Amorn pointed out that Thailand's non-life insurance industry continues to show resilience amid an economic slowdown, volatile politics, and rising natural disaster risk.

The company expects to record 42.6 billion baht in direct premiums this year, growth of 3.7% year-on-year. As of August, the company earned 28.1 billion baht in premiums, up 5.53% year-on-year.

With a market share of 14.5%, Viriyah has maintained its leading position in the non-life insurance segment, said managing director Amorn Thongthew.

Thailand's non-life insurance industry continues to show resilience amid an economic slowdown, volatile politics and rising natural disaster risk, he said. In the first half of 2025, the sector recorded direct premiums of 146 billion baht, up 3.4% year-on-year, supported mainly by growth in accident, health and fire insurance.

"Viriyah has consistently outpaced the industry thanks to customer trust in our comprehensive services," said Mr Amorn.