Thai bourse seeks to jump-start growth

The SET programme confronts a dour investment climate

- NUNTAWUN POLKUAMDEE

As global markets turn increasingly competitive and the Thai bourse continues to underperform, the Stock Exchange of Thailand (SET) is pushing forward one of its most ambitious reform programmes.

The JUMP+ initiative was launched under SET president Asadej Kongsiri as the Thai stock market faced several obstacles dampening the investment climate: shrinking liquidity, lower returns than other bourses, and declining investor confidence.

Among its mediumand long-term plans to encourage more investors to join the Thai stock market, JUMP+ aims to enhance the potential and attractiveness of the capital market by incentivising listed companies to increase shareholder value and market capitalisation.

What exactly is JUMP+ and can it truly make Thai listed companies attractive again both domestically and globally?

WHAT IS JUMP+?

JUMP+ is the flagship initiative under the SET's 2025-2027 strategic plan, designed to accelerate growth and promote sustainable value creation among Thai listed companies, enhancing the long-term value of the capital market.

Launched on June 26, 2025, with the application period open until Dec 30, 2025, the programme invites listed companies to join the multiyear initiative aimed at strengthening business fundamentals, enhancing competitiveness, and driving sustainable growth.

The scheme seeks to reboot the growth engine of listed companies. Instead of offering light-touch guidance, the programme dives directly into strengthening business fundamentals, accelerating digital transformation, improving governance, and sharpening investor communication.

The SET offers financial incentives of up to 5.5 million baht per company to help cover qualifying expenses.

Discussions are ongoing with the Finance Ministry regarding potential corporate income tax exemptions as well as tax exemptions for mergers and acquisitions (M&A).