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Report: Thai hotel rates increased 3% in 2025
Bangkok Post
|February 12, 2026
The average daily rate for hotels in Thailand surged by 3% last year to 4,984 baht and they recorded a longer average length of stay, with Booking.
com, Agoda, and direct hotel bookings generating the most revenue, according to SiteMinder.In 2025, the inbound market to Thailand declined 7.23% in arrivals and 4.7% in revenue to 33 million and 1.53 trillion baht, respectively.
However, the average daily rate registered 3% growth, according to the Hotel Booking Trends report by SiteMinder, a hotel guest acquisition and revenue platform.
The sector also secured the longest stays in the Asia-Pacific region, with bookings of two nights or more rising to 35% from 29% in 2024.
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