Panel calls for new tourism investment

Thai tourism should not underestimate rivals in the region, notably Vietnam, which are investing heavily in tourism infrastructure such as high-speed rail as well as new attractions and hotels, said the subcommittee of the National Soft Power Strategy Committee.

- MOLPASORN SHOOWONG

Marisa Sukosol Nunbhakdi, president of the tourism subcommittee, said Thailand needs new investment in tourism, particularly man-made developments, otherwise it will lose its competitiveness.

Last year, Vietnam announced the construction of a US$67-billion high-speed railway connecting the capital Hanoi in the north with the southern city of Ho Chi Minh City, which is expected to become operational in 2035.

Speaking at the SPLASH — Soft Power Forum 2025 held last week, Mrs Marisa said this development would benefit tourism, considering Vietnam is a country with a beautiful long coastline that would be able to attract more hotel development.

Vietnam has already welcomed leading luxury hotel brands such as the Capella Hanoi, designed by architect Bill Bensley.