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NBA makes China comeback in Macau with Alibaba deal

Bangkok Post

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October 10, 2025

The National Basketball Association (NBA) returned to China for the first time since a controversial parting of ways in 2019, staging two games in Macau and announcing a multiyear partnership with Chinese technology giant Alibaba.

The NBA is due to play two preseason games in the Chinese special administrative region today and Sunday, part of a fiveyear contract with Las Vegas Sands' Macau unit Sands China.

The games mark the first time the NBA is playing in Macau, the world's largest gambling hub, and follows a years-long absence amid controversy over the 2019 Hong Kong protests.

The Macau games aim to bolster the NBA's profile in China, where around 300 million people play basketball, at a time of rising political tensions between the United States and China.

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