Makro expands range of own-brand food

Makro, a leading wholesaler under CP AXTRA Plc, is forging a new path in food retail through the bold expansion of its Own Brand portfolio.

- SOMHATAI MOSIKA

With a sharp focus on consumer-centric innovation, the company is reimagining how value, quality and experience come together, in a bid to shape the future of food in Thailand and beyond.

“At Makro, our mission goes beyond just selling products. We want to inspire the way people eat, cook and shop,” said Tanit Chearavanont, chief executive of Makro Thailand and group chief commercial officer of CP AXTRA.

“By developing Own Brands that reflect today’s lifestyles and tomorrow’s trends, we're delivering real solutions for consumers and food entrepreneurs alike.”

To meet fast-evolving consumer expectations, particularly the growing demand for affordable, high-quality ready-to-eat and ready-to-cook options, Makro is expanding its offering of chilled, frozen and ambient Own Brand food items.