LET LIGHT LEAD YOUR WAY

When he was a young boy, Fred Samuel longed for summer, which spans from December to February in Argentina.

- KANOKPORN CHANASONGKRAM

"Summer, my favourite season, arrived at last. We spent it at Mar del Plata," he recalled.

The seaside town is located about 400km south of the capital Buenos Aires, where he was born into a family of French jewellers and stone dealers on Aug 3, 1908.

Defining himself as the "Contemporary Creative Jeweller", Samuel built his own legacy after opening a boutique on Rue Royale in Paris in 1936.

Maison Fred, aka The Sunshine Jeweller, reminisces on his early life in Latin America, before the relocation to France at the age of 12, through a new collection.

Artistic director Valérie Samuel designed the Monsieur Fred Ideal Light as a sequel to Inner Light, inspired by the heritage and the founder's radiant personality.

"More than a travel diary, this collection is an invitation to escape. It celebrates my grandfather's creative energy, born out of the light and vibrant colours that marked his childhood in Argentina," she said.

Recently showcased at the Capella Bangkok, the high-jewellery collection unfolds in four chapters: Blazing Audacity, Exalting Joy, Bright Vitality and Endless Horizon.

The narrative begins in La Boca — a lively neighbourhood characterised by striking colours on the façades of its houses.

The spontaneity of La Boca — the birthplace of the tango — is expressed by the brilliance of the Blazing Audacity ensemble.