Journey to B-612

A Thai creator brings a classic story to life through an immersive exhibition at Iconsiam

- STORY: SUWITCHA CHAIYONG

Katherine Amatavivadha, co-founder and head of creation at Mad Motion Studio, first read The Little Prince — the classic children’s book by Antoine de Saint-Exupéry — at the age of 10. She thought the character was cute but did not appreciate the storyline.

As a teenager and a grown-up, Katherine reread The Little Prince several times. Like many readers, every time she read the book, she understood different aspects that she had overlooked before. In fact, The Little Prince became one of her favourite books and inspired her to create the immersive exhibition “The Little Prince Universe — An Immersive Journey”, which is on display at Iconsiam.

“This is my personal project with my husband. I wanted to create something that inspired me and made people feel good. The original Little Prince leaves profound stories, beautiful metaphors and has universal appeal, so I decided to purchase a licence from Medialink, an intellectual property management company headquartered in Hong Kong. However, the exhibition was created by a Thai crew,” said Katherine.

“In today’s digital age, young people do not grow up with books. They consume stories through other kinds of media. I wanted to create this exhibition to reach people who consume other types of media instead of than books.”

Covering more than 2,000m² at the Attraction Hall, 6th floor, Iconsiam, “The Little Prince Universe — An Immersive Journey” is divided into 8 zones. The first zone is The Entrance, which was inspired by Paris. The Little Prince souvenir shop is there. The second zone, Walk With Book, narrates the synopsis of The Little Prince through a short film with Thai and English audio.