Geely distributor mulls parts venture

Thonburi Neustern Co, the distributor of electric vehicles under the Geely brand, is planning to strengthen the Chinese EV maker's position in Thailand through new investment, starting with the development of an auto parts centre.

- LAMONPHET APISITNIRAN

The company is in talks with Geely Auto Group, which is among the five largest EV sellers in China, regarding a plan to develop parts distribution and a warehouse in Thailand, the first step before pushing ahead with greater investment.

"Our company and partner Geely Auto Group want to first build this facility as part of a short-term business plan to grow trust and confidence in our brand among customers," said Narong Sritalayon, chief executive of Thonburi Neustern.

He did not disclose the amount of investment, but said a final decision on the budget would soon be concluded.