Economic woes hinder Thai cinema

Thailand’s sluggish economy could impact how frequently audiences visit cinemas, according to leading Thai film studio GDH 559 Co Ltd.

- KUAKUL MORNKUM

Thodsapon Thiptinnakorn, director of content at GDH 559, said the economic slowdown may force film audiences to be more selective, with frequency dropping from several visits a month to possibly just one.

Furthermore, Thai films face stiff competition from a strong lineup of Hollywood blockbusters during the Western summer movie season.

He emphasised the importance of a strong movie concept as essential for attracting audiences during these challenging times, calling it the “big idea”

Mr Thodsapon rejected the stereotype that audiences might stick with a particular genre, as many pundits have noted Thais love comedies. He said many Thai comedies did not earn a profit.