Air conditioner firms seek support amid weak market

Companies in the air conditioner industry are calling for government support, while opting for marketing strategies amid weaker spending power, a trade war and new competitors entering the industry.

- KUAKUL MORNKUM

Ekworaphan Jaroenwilaisuk, chief executive at S.D. Motor Compressor and Parts Co Ltd, said Thailand's air conditioner market is expected to grow by 4% year-on-year in the second quarter.

This modest growth is influenced by declining consumer purchasing power stemming from economic uncertainties, he said.

Mr Ekworaphan said the industry may face further challenges as crop prices are dropping, which is likely to affect household incomes and subsequently reduce demand for air conditioners.

He said the industry projects only slight growth in the third quarter.

Last year the market posted growth of around 15%, said Mr Ekworaphan.