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The (real) problem with fake plants

Time

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February 24, 2025

WHEN THE GERMAN PHILOSOPHER IMMANUEL KANT puzzled over why nature looks beautiful to us, he considered the case of replicas.

- BY MARIA BALASKA

The (real) problem with fake plants

Imagine, Kant wrote in the late 1700s, a jovial innkeeper who, for lack of a nightingale to enchant his guests, plays a trick on them by hiding a boy in a bush with a reed "hit [ting] off nature to perfection." Kant was sure that the moment people found out the truth, "no one will long endure listening to this sound." Why should that be, if the sound is identical? Kant's confidence may seem out of place today. Copies of nature proliferate. Not only can we go skiing in Dubai and sunbathe on indoor tropical beaches in Germany, but fake plants and synthetic lawns are filling up our cities, restaurants, and homes. The global artificial-flowers market is predicted to reach $1.78 billion this year. Bewilderingly, faux flowers-the upmarket term for fake-are even presented as a green alternative. Faced with impressively elaborate copies of plants that never droop or wither, and living increasingly convenience-based lives, a lot of us may wonder if we are justified to choose natural over fake, and on what grounds.

Time'den DAHA FAZLA HİKAYE

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TRUMP

LAST YEAR'S PERSON OF THE YEAR SPENT 2025 TESTING THE LIMITS OF HIS OFFICE

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The art that entertained, moved, and inspired us this year

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NEAL MOHAN

THE YOUTUBE CEO HAS LED THE PLATFORM INTO A NEW ERA OF TV AND VIDEO DOMINATION

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LEONARDO DICAPRIO

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A'JA WILSON

HER FOURTH MVP AWARD. HER THIRD WNBA TITLE. IT WAS A VERY GOOD YEAR.

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HOW THE U.S. CAN LEAD

Artificial intelligence is reshaping the world.

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State of the art

AS TIME’S CREATIVE DIRECTOR, I’VE been privileged to work with some of the world’s best artists and photographers in creating thousands of images for our cover.

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The fractured agenda

BY THE TIME NEGOTIATORS FROM AROUND THE WORLD gathered in the Amazonian city of Belém in November to discuss the future of climate action, the world had already experienced an alarming year: near-record global temperatures, unprecedented heat waves across continents, and extreme flooding that scientists say would have been virtually impossible without human-driven warming.

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PERSON OF THE YEAR

SINCE 1801, AMERICAN LEADERS HAVE GATHERED in Washington, D.C., to attend the Inauguration of a new President.

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AI'S NEXT FRONTIER IS HERE

In 1950, when computing was little more than automated arithmetic and simple logic, Alan Turing asked a question that reverberates today: Can machines think? It took remarkable imagination to see what he saw—intelligence might someday be built rather than born.

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December 29, 2025

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