State of the art
TIME Magazine
|December 29, 2025
AS TIME’S CREATIVE DIRECTOR, I’VE been privileged to work with some of the world’s best artists and photographers in creating thousands of images for our cover.
Their voices and immense creativity bring TIME’s iconic red-bordered canvas to life, and have been critical to our visual storytelling for more than 100 years. That won't change. But while considering how to illustrate TIME’s choice for the 2025 Person of the Year, I did wonder how AI would create an image of itself.
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