Success and average don't have anything to do with each other

These quotes are applicable in most aspects of our life. However, in the world of investing, the pursuit of average can actually be fruitful for an individual investor

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Our argument is that, “average” is not just good enough, but is ‘the thing’ one should strive to achieve as far as equity investing by individual investors is concerned.

It can be daunting to invest in equities, especially for those who are new to it. There are so many options to choose from, and it can be difficult to know where to begin. What can one do? One answer is to buy low and sell high. But is this possible on a consistent basis? Not really. The other option is to capture the average by buying units at different market levels. This is possible through SIPs.

So how do SIPs work? 

A Systematic Investment Plan (SIP) is an investment facility that allows you to invest a fixed amount of money at regular intervals, such as weekly, monthly, or quarterly, into schemes of any Mutual Funds of your choice. This investment method helps you invest in a disciplined and regular manner.