Ferrari Goes Electric

The luxury carmaker's upcoming EV is influenced by Formula 1

- by EILEEN FALKENBERG-HULL

FERRARI'S FIRST BATTERY-ELECTRIC vehicle, the Elettrica, will go on sale in 2026, marking the start of what the automaker sees as an important step toward growing its buyer base.

“We want to bring people [to the brand] who want to only drive electric cars,” the company’s CEO Benedetto Vigna said in a presentation to investors on October 8 in Maranello, Italy.

The company was shy about how much it can expand production to fit demand for the new model.

In the last decade, Ferrari has sold more than 73,000 cars. It has one of the highest reported profit margins per vehicle of any automaker. In 2018, that number was $80,000 per car sold, according to Dr. Ferdinand Dudenhöffer, a director with CAR-Center Automotive Research, at the time.

In the first half of 2025, that number was around $136,000 the company reported, a figure that even with inflation is higher than it was in 2008.

And the Ferrari brand continues to grow internationally thanks in large part to the key signing of Formula 1 racing phenom Lewis Hamilton a year ago and the company’s participation in the successful Netflix series Drive to Survive.

Formula 1 and Ferrari’s new Elettrica electric car are joined by a development cycle that has the influences of the former informing the latter. The 2009 debut of the F399 F1 car led to the 2012 Ferrari LaFerrari street car, with learnings from that project leading to the development of the SF90 and F80 hybrid autos.

In 2020, work began on what has now been revealed as the battery-electric Elettrica.

A Thrilling Drive