His hands helped to mold Subaru into the quirky, inclusive brand it is today. But, his legacy is even larger. Doll touched the lives of Subaru employees, past and present, showing grace, confidence, compassion and appreciation in ways that elicit respect and changed the way the CEO role is viewed in the workplace.
"We pride ourselves in welcoming open and honest discussion without fear of reprisal in all parts of our business. That could be between departments, between leadership and their teams, or between Subaru of America and our retailers. We have built an environment of trust where opposing viewpoints and alternative ideas are welcome," Doll told Newsweek.
"I tried to create something like 'a living room' where that open and honest discussion could happen because I believe ideas that move our company forward are found by listening to all viewpoints."
Doll began his tenure at Subaru in 1982, serving in positions across the company including director and manager of treasury operations, vice president of business and strategic planning, chief financial officer, chief operating officer and president before being promoted to CEO by Subaru of America's parent company Subaru Corporation in 2018.
In 2008, almost all automotive manufacturers were using high incentives and big discounts at the end of the year to entice buyers. Doll and Subaru decided to donate $250 to the customer's choice of charities. This was the start of an effort to stop selling cars based just on price.
"Through market research we discovered our customers frequently used the word 'love' when talking about their Subaru. We also learned about their active lifestyles, their love for pets and how they wanted to help make the world a better place," said Doll.
Bu hikaye Newsweek Europe dergisinin April 12, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Newsweek Europe dergisinin April 12, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
ARABIAIAN MIGHT
SAUDI ARABIA'S INCREASING STRENGTH MEANS IT NOW HAS MUCH MORE CLOUT WITH ITS PARTNERS, INCLUDING THE U.S.
Bringing Trump's Trial to Life
Sketch artist Isabelle Brourman tells Newsweek what it was like covering the former president’s court case
Iran Examines the Nuclear Option
Tehran’s rhetoric could spark an arms race in the Middle East like never before
Climate Conviction at What Price?
Fifty years ago experts doubted Americans would pay to save the environment. Only some of their fears are still true
Most Loved Workplaces 2024
THE WORLD'S MOST LOVED WORKPLACES ARE REMARKABLE FOR A variety of reasons.
Maya Hawke
MAYA HAWKE WEARS MANY HATS: ACTOR, WRITER,SINGER. BUT FOR Hawke, everything comes down to words.
Jacob Anderson
ANNE RICE'S NOVEL INTERVIEW WITH THE Vampire has a rabid fan base, intensely protective of the story and any adaptations of it.
VOTES OF NO CONFIDENCE
Why recent U.K. election results will ring alarm bells for Joe Biden
BIDEN'S BATTLEGROUND ELECTION
A small number of Democrats PROTESTING the president's support for Israel's war in Gaza could PREVENT him from winning a second term
'It's Time to Treat Addiction Like Cancer'
Both are serious illnesses but, unlike those struggling with substance use disorders, didn’t face shame and stigma when seeking help over my tumors